Title tags that earn clicks

Lead with the topic. Put the clearest description of the page near the beginning.

Be specific. Specific titles are easier to understand than vague brand-led titles.

Avoid repetition. Keyword repetition wastes space and reads poorly.

Keep it concise. There is no magic character count, but roughly 30–65 characters is a useful working range.

Make each important page distinct. Duplicate titles make it harder for users and search engines to understand page purpose.