SEO audit checklist

1. Crawlability. Check robots.txt, HTTP status codes and redirect chains.

2. Indexability. Check robots meta tags, canonicals and whether important pages appear in the sitemap.

3. Page targeting. Make sure each important page has a useful title, description and one clear main heading.

4. Internal links. Important pages should be reachable naturally from relevant pages elsewhere on the site.

5. Content usefulness. The page should answer the searcher's question better and more directly than competing results.

6. Performance. Avoid oversized images, unnecessary scripts and layout shifts that make pages feel slow.